Society of Beer Drinking Ladies
The Society of Beer Drinking Ladies (SOBDL) needed packaging designs that captured their bold spirit, inclusive ethos, and unapologetic joy. Working alongside this dynamic women-led community, I created a series of package designs that feel as fresh and welcoming as their legendary bevies.
From concept to execution, I leaned into playful typography, pop-colour palettes, and cheeky phrases that nod to beer-loving camaraderie and feminist confidence. Each piece was built to spark delight, celebrate identity, and stand out on any shelf or event table. My role included ideation and sketching, prototyping physical mock-ups, iterating based on brand voice and audience feedback, and preparing files for print production.