Step Zero
Step Zero started as an idea to create beauty tools that feel as good as they work;. tools that last, packaging you’d never throw away, and a visual identity that leans into saturated colour, intentional play, and unapologetic joy. I worked closely with founder Prerna Sharma to explore the brand, from concept to colour palette to patterns that move and shift with the light. We also explored gender-fluid aesthetics and old-school grooming tools reimagined for a modern audience. These concepts in part helped inform the final designs with an out-sourced graphic artist.